Embedded Analytics Technology Value Matrix 2023

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In 2023, organizations of all scales and industries are reliant on analytics to inform nearly every facet of decision-making. The embedded analytics market has grown in parallel as organizations look to drive analytics adoption among internal departments with dashboards, visualizations, and KPIs embedded in the applications they already use. Many consumer-facing businesses are also leveraging embedded analytics platforms to differentiate their products, extend revenue, and elevate their customer experience. To support this broadening adoption, embedded analytics providers compete to deliver comprehensive cloud services to enable data discovery, modeling, reporting, and visualization creation within external applications. Leaders in this year’s Value Matrix include Domo, Infor Birst, Microsoft Power BI, Oracle, Sisense, and Tableau.

For a detailed description of the Value Matrix methodology: Understanding the Value Matrix

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