Embedded Analytics Technology Value Matrix 2025
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In 2025, embedded analytics continues its evolution as a core technology for software differentiation and customer value creation. Analytics is now considered a must-have within user experiences, and the buy vs build debate has become lopsided. Organizations increasingly leverage embedded analytics to enhance internal operations, strengthen end-user experiences, and unlock revenue expansion through tiered product offerings. Vendors compete on multi-tenant platform capabilities, developer-centric integration frameworks, and generative AI features that democratize data access for non-technical users. Leaders in this year’s value matrix include Domo, Looker, Oracle, Power BI, Tableau, and ThoughtSpot.
For a detailed description of the Value Matrix methodology: Understanding the Value Matrix
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