Five strategies for successful CRM adoption

In evaluating the success of their sales force automation (SFA) efforts, most companies blame poor management for lackluster adoption. However, choosing and implementing the right functional capabilities have a tremendous impact on SFA adoption and, ultimately, positive return on an SFA investment. Nucleus has found the most successful SFA projects have five functional factors in common that drive better data, greater productivity, and overall sales improvements.

Date: July 25, 2013 | Research: N110

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