Focus areas for running lean CRM

In response to growing rates of voluntary turnover of qualified employees, organizations in all industries are seeking to sustain quality of operations with diminished staff. To boost productivity in CRM efforts, organizations are often tempted to implement extended functionalities beyond what is required to achieve efficient and effective results. This typically leads to unnecessary costs and access to tools that may hold significant value for management, but aren’t necessarily beneficial to sales and service teams. Nucleus examined recent case studies, and found that for organizations operating with a lean staff, sales enablement and customer support automation present the most value for building efficient CRM teams.