Guidebook: Salesforce Platform for CPG

Consumer packaged goods (CPG) companies face new opportunities – and challenges – in leveraging cloud, mobile, social, and analytics technologies to streamline and automate the front office. In examining the experiences of Salesforce CPG customers, Nucleus found they were able to take advantage of the agility and flexibility of the Salesforce platform as well as Salesforce’s organic and ecosystem capabilities to drive greater sales productivity and effectiveness, more rapidly respond to business needs, and gain greater visibility across the value chain. The single platform, which is inherently multichannel, enables rapid global development and localization.

Date: October 17, 2016 | Research: Q181

GET ACCESS

Have a specific question? Query our research catalogue with the Nucleus AI Tool.

Learn more about Nucleus Research’s ROI case study approach here.

Gain the knowledge you need to effectively develop and deliver a financial business case at ROIUniversity.com.

RELATED RESEARCH

    First half 2018 market survey
    August 1, 2018 - Research S116

    Nucleus conducted a survey of 130 technology users in the human capital management (HCM), customer relationship management (CRM), enterprise resource management (ERP), supply chain management…

    Contrast Security Value Drivers
    August 1, 2018 - Research S121

    As Cyber Security concerns increase, the sales cycle for cyber security solutions is focused on the concerns of a potential attack, and the technology used…

    Microsoft Business Central Update
    August 1, 2018 - Research S122

    Microsoft recently announced the October ’18 release of Dynamics 365 Business Central. This release delivers the full functionality of the Dynamics NAV on-premise platform to…

    Anatomy of a decision: Alteryx Platform
    July 31, 2018 - Research S115

    In examining the experiences of Alteryx platform users, Nucleus determined that usability, analytics functionality, task scheduling and automation capability, and integration with common third-party data…

    Ceridian HCM value drivers
    July 31, 2018 - Research S117

    As human capital management (HCM) vendors and decision makers have accelerated their move to the cloud, there’s still confusion about what cloud should actually mean…

    NexJ ROI case study: Anonymous
    July 31, 2018 - ROI Case Studies S111

    A global financial services firm deployed NexJ to replace its aging Oracle Siebel applications, which were no longer effective tools for the sales team. Nucleus…