Marketing Automation drives business success
In 2017 Nucleus reported that marketing automation improved business productivity by 20 percent as the definitive benchmark for marketing automation success (Nucleus Research R95 – Marketing Automation Increases Productivity, May 2017). Although still of great value, productivity is no longer the only factor for a business to consider when selecting a marketing automation solution. Since the last report, the business value of marketing automation has expanded to include increased revenues, faster lead conversions, and a shortened sales cycle.
- Have a specific question? Query our research catalogue with the Nucleus AI Tool.
- Learn more about Nucleus Research’s ROI case study approach here.
- Gain the knowledge you need to effectively develop and deliver a financial business case at ROIUniversity.com.
RELATED RESEARCH
Anatomy of a decision: Domo
Have a specific question? Query our research catalogue with the Nucleus AI Tool. Nucleus interviewed Domo customers to understand the primary drivers behind the selection of…
CPQ Technology Value Matrix 2025
Have a specific question? Query our research catalogue with the Nucleus AI Tool. The Configure, Price, Quote (CPQ) market in 2025 is increasingly defined by the…
WMS Technology Value Matrix 2025
In 2025, warehouse management technology is advancing from process execution to intelligent orchestration as organizations navigate rising costs, labor shortages, and global trade instability. Nucleus…
ROI case study: Oracle at logistics services
Have a specific question? Query our research catalogue with the Nucleus AI Tool. A logistics services provider achieved a 396 percent ROI and a 3.1-month payback…
Fusion’s financial impact: unifying ERP, EPM, and SCM
Have a specific question? Query our research catalogue with the Nucleus AI Tool. Enterprises deploying Oracle Fusion Applications including ERP, EPM, and SCM reported improvements by…
Accelerating time to value through proven implementation practices
Have a specific question? Query our research catalogue with the Nucleus AI Tool. Through end-user conversations across hundreds of ERP, SCM, CPM, HCM, Analytics, and CRM…