MicroStrategy demystifies packaging

On July 8th, 2014, MicroStrategy announced the repackaging of several of its licenses into four distinct packages designed to simplify the complexity around renewal and purchase of MicroStrategy products. This new packaging model reduces the deployment and adoption challenges with packages designed entirely around end users, server operation, administration and mobile deployment. Organizations no longer have to decipher and co-ordinate business needs with existing licensing and product capabilities just to meet the analysis and reporting requirements of user communities, deployment needs, or administration requirements. The new packaging structure also allows MicroStrategy to extend its existing footprint in many accounts, increasing the adoption rate and the stickiness of its solution.