Oracle Data Cloud Summit highlights DaaS
The Data Summit 2017 focused on how Oracle Data Cloud is driving innovation in the data as a service (DaaS) space, and enabling customers to run more intelligent marketing departments. Since Oracle’s acquisition of BlueKai Audience Data Marketplace in 2014, Oracle Data Cloud has developed a broad range of capabilities. Nucleus interviewed customers to identify which of these data capabilities are delivering the most value, and found the top drivers of value to be: Oracle Data Cloud’s third-party data, customer ID, and look-alike modeling capabilities.
Have a specific question? Query our research catalogue with the Nucleus AI Tool.
Learn more about Nucleus Research’s ROI case study approach here.
Gain the knowledge you need to effectively develop and deliver a financial business case at ROIUniversity.com.
RELATED RESEARCH
First half 2018 market survey
Nucleus conducted a survey of 130 technology users in the human capital management (HCM), customer relationship management (CRM), enterprise resource management (ERP), supply chain management…
Contrast Security Value Drivers
As Cyber Security concerns increase, the sales cycle for cyber security solutions is focused on the concerns of a potential attack, and the technology used…
Microsoft Business Central Update
Microsoft recently announced the October ’18 release of Dynamics 365 Business Central. This release delivers the full functionality of the Dynamics NAV on-premise platform to…
Anatomy of a decision: Alteryx Platform
In examining the experiences of Alteryx platform users, Nucleus determined that usability, analytics functionality, task scheduling and automation capability, and integration with common third-party data…
Ceridian HCM value drivers
As human capital management (HCM) vendors and decision makers have accelerated their move to the cloud, there’s still confusion about what cloud should actually mean…
NexJ ROI case study: Anonymous
A global financial services firm deployed NexJ to replace its aging Oracle Siebel applications, which were no longer effective tools for the sales team. Nucleus…