Salesforce.com delivers new Journey Builder for apps

On September 23, Salesforce announced Journey Builder for Apps, designed to help marketers engage with customers through personalized one-to-one interactions on mobile applications. The software development kit capabilities, ability to leverage geofencing, context-specific content pushing, and other components will make engaging customer-facing applications more accessible to a broader set of Salesforce.com customers to drive greater customer engagement. It also separates Salesforce from the internet of things (IOT) hypesters by showing customers a clear roadmap to IOT value.

Date: September 23, 2014 | Research: O211

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