Salesforce.com ROI Case Study: Marketo

Nucleus analysts found Marketo was able to use Jigsaw’s online business contact directory to validate, correct, and provide more details on incoming leads. Because Jigsaw is integrated with Salesforce.com, it also refreshes lead information on an ongoing basis, reducing the cost of lead qualification and providing Marketo with a continuously improving database of leads.

ROI: 156%
Payback: 10 months
Average annual benefit: $38,728

Date: March 25, 2011 | ROI Case Studies: L34

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