Sugar Market drives value for SMBs

The marketing automation market has grown significantly over the last 18 months, as marketing teams face increasing pressure to deliver highly targeted marketing messages to digital-first customers. For organizations with smaller marketing teams or limited budgets, maximizing the value of marketing automation technology is critical. Nucleus recently interviewed several Sugar Market users and found the scope of deployment, top-tier customer support, and overall ease of use to be primary factors contributing to the long-term success of their Sugar Market deployment. On average, Sugar customers experience a 38 percent increase in marketing team productivity, and a 27 percent increase in email open rates.