The incremental value of extending CX

To determine the value of expanding the capabilities of a traditional CRM solution, Nucleus examined 2022 research notes and case study data across CRM, Marketing Automation, and CPQ. The customer relationship management space has evolved into a more encompassing “customer experience” space, as necessary organizational involvement throughout the buying journey continues to rise. Nucleus found that supplementing core CRM functionality with marketing automation and CPQ capabilities can increase employee productivity by an additional 34 and 35 percent, respectively. Impending economic uncertainty, paired with leading vendors broadening their product offerings has organizations across all industries reassessing the value provided by their technology stack.