The state of the Analytics market: 2019

Driven by the cloud, 2018 was the year where artificial intelligence (AI) engulfed the analytics market. By now, all leading vendors in the space are investing heavily in AI and customers have realized legitimate ROI from task automation and predictive insights. Looking ahead at the next one to five years, Nucleus expects some disruption in the space. Customers will become better-educated about the real capabilities and limitations of AI. Calls for an ethical use policy around consumer data will change the industry, and new technology like AI-capable edge devices and cloud networks will enable new applications and business models like data science as-a-service. Above all, AI is here to stay, as we estimate that by 2024, 80 to 90 percent of new applications and consumer devices will come with intelligence built-in.