Why manufacturers choose SugarCRM

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Nucleus interviewed SugarCRM customers in the manufacturing vertical to better understand why they chose the solution over other competitors in the CRM space. Users reported that they opted for Sugar due its process automation capabilities, the platform’s adaptability and scalability, and its ability to help strengthen customer relationships. Nucleus found that these features translate to benefits including an 11 percent average revenue increase, a 17 percent improvement in employee productivity, and a 32 percent reduction in software customization costs. These benefits highlight Sugar’s competitive advantage for mid-market manufacturing firms, and demonstrate its effectiveness in addressing the unique challenges of this sector.

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